Cinema8

Cinema8 is a cloud-based video editing platform for the creation of high-quality interactive videos without any design, coding or video-editing skills. 

Challenge

Cinema8 wanted to reach its target audience in a more effective way and create an intuitive and interactive experience for them.

Solution 

MAWA teams first gave the brand an uplift to create a fresh and modern look that would appeal to their target audience. We started by exploring new color palettes and typography that would better reflect their core values and vision. Then we created a new logo that was simple, memorable and versatile enough to be used across different platforms and media. The final result was a brand identity that was modern and visually appealing. We then turned our attention to redesigning the user experience of their platform. By identifying pain points and areas of improvement, we were able to map out the user flows and redesign interfaces, while improving the overall user experience. Key features and functions that were most important to their users were our priority in the design process.

The result was a digital product that was visually appealing and which reduced the learning curve for new users. We’re proud to say that our work helped our client to achieve its business goals by increasing user engagement by 70%.