Your brand is not just a logo or a product; it is the entire essence of your business. It defines who you are and what you stand for at every point along the customer journey. By partnering with us, you can establish a lasting impression with your users through compelling design, intuitive user experiences and one voice that resonates with your target market.
Brand system design is the process of creating a cohesive and versatile identity that reflects a brand’s personality, values, and goals. MAWA will develop a comprehensive set of design elements, such as logos, typography, color schemes, imagery, and graphic elements, that can be used consistently across different media and platforms. Our goal is to create a verbal and visual language that effectively communicates your brand’s essence and differentiates you from the competitors. Let us create the items below to form the backbone of your brand communication.
Core brand values represent the fundamental beliefs and principles that define a brand’s identity, culture, and purpose. Essentially, they are the foundation upon which your brand’s reputation and credibility are built. At MAWA, our goal is to create a brand identity that embodies your core brand values consistently and authentically, so your business can differentiate itself from competitors, build trust with your customers, and create a loyal and engaged community around your brand.
Brand architecture is the way your company structures its portfolio of brands, products, and services. We consider ourselves optimizers. That’s why we will strive to create and optimize your brand architecture to help guide you in determining key elements that define your brand, how it relates to the market, and how it is presented to the target audience. The architecture we design for you will help your business streamline its branding efforts, improve brand recognition, and minimize brand confusion while reducing marketing costs.
Brand strategy is the process of defining a brand’s long-term vision, unique value proposition, and competitive advantages, as well as determining the optimal approach for positioning and communicating the brand to the target audience. We will lay the foundation for effective brand management, ensuring consistency in messaging, visual identity, and brand experience across all touch points. You will receive a comprehensive brand strategy that encompasses various elements, including brand positioning, messaging, and activation tactics, all which require a deep understanding of the market landscape, customer needs, and industry trends. We will do the digging so you can focus on what is important.
Brand guidelines are a set of rules and recommendations that define the visual and verbal elements of a brand’s identity. We will create your brand’s guidelines so you and your partners have clear and consistent guidance on how your brand should be consistently and cohesively presented to the world, regardless of the context or medium. Brand guidelines are an essential tool for any business seeking to maintain the integrity of their brand and establish a strong and recognizable presence in the market. And our goal at MAWA is to help you strengthen brand recognition, establish a strong brand identity, and build trust and loyalty with your customers.
Guidelines include:
Logo Guidelines, Brand Values, Key Visuals, Color Guides, Typography, Brand Language & Tone of Voice, Photography, Imagery Guidelines, Digital Design Concept & Guidelines, and more.
We create unique and memorable brand identities that resonate with your customers and inspire loyalty and trust.
We get your ideas off the ground and into the hands of your customers.